Editorial Reviews Review …Ghemawat warns…that businesses suffer when they follow such globalization logic too far. The real state of the world is neither globalized nor local…It is semiglobalized, and will remain so for decades to come. –Reuters News, December 13, 2007 …a reasoned guide. –The Financial Times, October 11, 2007 This book deserves to be a bestseller. –The Economist, November 1, 2007 Why do so many global strategies fail - despite companies’ powerful brands and
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