Callahan & Associates, the credit union industry’s leading analytics firm and publishers of CreditUnions.com, have just released their 2010 Credit Union Directory. Comparing this year’s directory against last year’s, The Financial Brand has noted 75 substantive name changes. Some of these name changes may be due to mergers, but most frequently, credit unions change names for one of these three reasons: The credit union’s primary sponsor has disappeared or dwindled to such a poi
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